The townships and high-density areas of Zimbabwe and most African cities house one of the biggest and most active consumer segments. For any brands and products trying to gain market share within this consumer segment, it is a must that they understand the buying behaviour of this market and how to reach and market to them effectively. For the various brands looking to grow both in volume and value and to reinforce their brand visibility across the African continent, nothing offers the best value as Township Wall Murals. Below are 5 major reasons why consumer brands should consider investing in this medium.
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