Post Pandemic Marketing Tips - Strategy Overhaul

As people’s priorities and schedules change, the previous communication strategy you had in action may not be right. It would be wise to rethink the newsletters you are sending out, the content you are creating, and the general approach you have towards your customers.

This could mean redoing your content calendar altogether or maybe putting some blog posts on the backburner while you focus more on articles that cater to doubts, fears, and questions related to the current situation. This also means that you need to take the time to get to know your post- COVID-19 customers.

One way to do this is to send out an email survey with questions about their current priorities, pain points, and desires. Make them easy to answer (multiple choice or choose a point on a scale), but keep some questions open-ended because this way you might discover a few golden nuggets of information about your customers.

You can then use this information to rethink your communication strategy and serve your customers better.

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